Integrated marketing campaign to drive awareness of Taexx, the built-in pest control system. Direct mail, email marketing, social and digital advertising. Agency of Record.
Launched PureSpace, professional home sanitizing and disinfecting service for new residential homes, model home centers and small businesses. Geo-targeted media campaign to drive awareness, consideration, and new business targeting B2B customers and consumers.
Be #SkinSmart campaign – national media relations, social media and strategic partnerships.
Public relations to support store openings and market entries.
“What’s Bugging You” campaign, media relations, advertising, social media, direct mail and website.
Online video production.
Centennial microsite with interactive timeline.
Pegasus Award of Honor from Public Relations Society of America Dallas Chapter
Media event to open of Baylor Scott & White Health and Canine Companions for Independence training center. National media relations.
Media and public relations training.
Launched $2.5B first national white milk brand. National media relations. Investor relations.
National survey on what’s bugging America, media relations and social media.
National public and media relations program.
Centennial brochure in English and Spanish. Pegasus Award of Honor from Public Relations Society of America Dallas Chapter
National Net Together – connecting Times Square and San Francisco via 17 foot tall laptops for three days of continuous interaction onsite and online.
Printed and digital publication highlighting the year’s best stories of service, dedication, and compassion.
Infographics for social media, blogs, website, and marketing.
Consumer research, brand strategies and marketing recommendations, customer data mining, market segmentation, and messaging.
Public relations strategy for India – traditional and social media.
Weekend of Remembrance. Media relations and social media to support wreath laying at Arlington National Cemetery, gala, and family day at Six Flags America.
Multi-platform social media contests.
Custom animated video. E-holiday card.
Social media contests – Facebook and Pinterest.
Communications, public relations, employee engagement, marketing, media relations, crisis planning, events and social media.
Development of a global awards program to promote health, safety and environmental excellence.
Brand essence video for celanese.com homepage and corporate presentations.
Visual identity for employee engagement during bankruptcy emergence.
National media relations, social media, events and strategic partnerships.
All-Access Baseball Sweepstakes – social media contest and strategic partnership with the Texas Rangers.
Corporate citizenship brand strategies, messaging and visual identity.
Road to Premier brochure for employee engagement – design and content.
National media relations – stinkbug invasion syncs with Congressional election.
Plan for Centennial year-long celebration, visual identity, communications, media relations and events.
Global brainstorms on performance improvement, safety and employee engagement to support emergency from bankruptcy.
Global newsletter for employees published in six languages – design and content.
Corporate Citizenship Report – printed and online versions.
Centennial year logo treatment and visual identity.
Crisis communications.
Public relations support for Michael S. Smith Kitchens and Baths launch events in New York and San Francisco.
National consumer survey on sports and sunglass usage in the U.S.
National public relations to promote franchising and store expansion.
Employee recruitment materials, design and content – printed, digital and website.
Brand strategies, messaging and communications plan.
Visual identity and communications support for global innovation awards program and events.
Multi-platform social media contests.
Annual Report – printed and online versions.
Corporate brand strategies, messaging and communications plan.
New employee orientation.
Centennial year visual identity, branding and interior and exterior signage.
In the Mix newsletter for employees – design and content.
Comprehensive research on innovation to support brand repositioning and strategy decisions.