Be #SkinSmart campaign – national media relations, social media and strategic partnerships.
Online video production.
Media event to open of Baylor Scott & White Health and Canine Companions for Independence training center. National media relations.
Media and public relations training.
Launched $2.5B first national white milk brand. National media relations. Investor relations.
Centennial brochure in English and Spanish. Pegasus Award of Honor from Public Relations Society of America Dallas Chapter
Printed and digital publication highlighting the year’s best stories of service, dedication, and compassion.
Infographics for social media, blogs, website, and marketing.
Consumer research, brand strategies and marketing recommendations, customer data mining, market segmentation, and messaging.
Multi-platform social media contests.
Custom animated video. E-holiday card.
Development of a global awards program to promote health, safety and environmental excellence.
Visual identity for employee engagement during bankruptcy emergence.
Corporate citizenship brand strategies, messaging and visual identity.
Road to Premier brochure for employee engagement – design and content.
Global brainstorms on performance improvement, safety and employee engagement to support emergency from bankruptcy.
Global newsletter for employees published in six languages – design and content.
Centennial year logo treatment and visual identity.
Public relations support for Michael S. Smith Kitchens and Baths launch events in New York and San Francisco.
Brand strategies, messaging and communications plan.
Visual identity and communications support for global innovation awards program and events.
Corporate brand strategies, messaging and communications plan.
New employee orientation.
In the Mix newsletter for employees – design and content.
Comprehensive research on innovation to support brand repositioning and strategy decisions.